Apple plans to release not one but two new iPhones.

 Apple to Release Two New iPhones


According to the news site All Things D which reportedly received a news leak, the release is set for September 10th. The new phones will be the iPhone 6, an updated version of the iPhone 5, and a lower-end iPhone dubbed the iPhone 5C. The iPhone 5C will be Apple's first venture into the lower-end market; in the past, the company has
simply discounted its older model iPhones upon the release of the newest model. The high-end smartphone market has been struggling due to its saturation of product; Apple hopes to attract more buyers with the release of the lower-end iPhone.

The decision to make a lower-market iPhone is a big move for the tech giant. A cheaper iPhone has been discussed since the product was first launched in 2007 but at that time, it did not make sense for the company to do so since it was thriving with its high-end product. Apple's chief executive Tim Cook said, "I think we've had a great track record here on iPod, doing different products at different price points and getting a reasonable share from doing that." Each tier of iPod is very different from the others but they all fall into the same category despite design and price differences. It is safe to speculate that the iPhones will follow a similar system. The new iPhones will have some new features and the iPhone 5C will most likely be about $100 cheaper than the iPhone 4 is now.

8/13/2013