Google May be Eyeing Video Search Start Up Baazo

When it comes to acquiring great assets, Google seems not to have a limit at which they can go. According to sources with knowledge of the company, Google has been in talk to acquire video search start-up Baarzo, although it is not yet clears whether the companies had reached a final agreement.  Baarzo describes its product as “true video search,” allowing users find specific moments in a video, like a slam dunk in a basketball clip, finding an athlete doing specific actions within a clip. 

The company is private and does not have open signups so it is unclear how well the service works. However, Google Chairman Eric Schmidt is said to have been wholly impressed by a demo of the tech by co-founder and CTO Siva Yellamrajuat at Stanford’s Graduate School of Business. Baarzo explains the tech a little more: “Unlike Google or YouTube searches, which only evaluate the text around the video, the Baarzo search technology actually analyzes the video content, recognizing hundreds of thousands of objects and millions of faces, and locates the precise moment in the video when the search objects interact in the way you had specified.”

6/22/2014